A Pinterest image — be it a profile, cover, or general posts — gives a clue of who you are as a brand. It's one of the most explored image sharing platforms that gives tremendous exposures if used wisely. A personal Pinterest image could be anything but if it's an official account, it has to be of the right size. A high-quality, perfectly optimized Pinterest post not only attracts the audiences but also boosts brand recognition.
Different Pinterest Image Sizes
The standard sizes for Pinterest images are:
165 x 165 px
Board Cover Photo
222 x 150 px
Pin Sizes (Portrait)
735 x 1102 px
GREAT PINTEREST IMAGE SIZE EXAMPLES FOR IDEAS & INSPIRATION
How to design a Pinterest cover photo with Designhill?
Once you have decided to take your Pinterest marketing strategy to the next level, it's time to identify the right cover image size. Having an idea of your Pinterest post size eases out the whole thing for you. Designhill's graphics builder takes off your entire burden.
Launch our DIY tool, and take your pick from hundreds of pre-designed Pinterest cover images. If you want to start from scratch, go ahead and enter your custom width and height. It depends upon you whether you want to take the help from a template or create your own cover.
Personalization comes as a boon with your Pinterest cover image. Do the tweaks in just a click of your mouse. Once you're satisfied, go ahead download your cover image!
There is a set guideline when it comes to creating a Pinterest image. We suggest you follow this guideline to stay away from unattractive Pinterest image size. The cover should be 222 x 150px, the profile should be 165 x 165 px, and the pin size should be 735 x 1102 px.
Adding a relevant image on your Pinterest cover or post is great. But making it more relevant placing a few texts makes it look even more appealing. The audience gets attracted to an image with a message more than a plain image.
Explore various brand's Pinterest cover image and you will find that many of them have a focal point. The best one also features a color scheme that matches with its brand. Always keep in mind that whatever you post on your Pinterest account is a representation of your brand's impression.
Since cover appears in the top mid-section and profile image at the left, it becomes essential to shift the focus at the right place. Align every design elements such as icon, symbol, text, etc. accordingly. If you can't figure it out, explore your competitors or check the accounts of famous businesses and take inspiration from them.
If you want to add a CTA to your image, add it in the form of a text and include the link in the description of that image too. It helps your target audience view your post directly and access the link at any given time. But before you add a link, make sure you have shortened it.
What should my Pinterest image look like?
Here are some of the best ideas for your Pinterest image:
1. Create a buzz: if you have any event such as a product launch, service launch, webinar, seminar, or something else lined up in the future, include it in your Pinterest post to create awareness. This is the best way to create buzz and capture the attention of your audience.
2. Boost sales or generate leads: without social platforms and photo sharing sites, today's marketing efforts seem incomplete. They include a big room for business promotions. Use a pin, cover, or profile image combined with a clickable CTA to generate more leads and sales.
3. Feature your products and its USP: it's for selling purposes but it's the best way to let your customers know the benefits of your products and its features. This can get you a competitive edge over your competitors.
Pinterest image mistakes to avoid
Using a boring and the same cover image every time
Use an ideal Pinterest image size for the proper optimization of your page. Stop using the same image everywhere in the profile, cover, and post.
Making an image look crowded with overuse of text
Putting a fair amount of text on your Pinterest post is great. But making it cramped with too much text is a visual crime. Even if you're posting a motivation quote or inspirational message on your Pinterest profile, it shouldn't have too much text.
Adding too many visual elements
There are many Pinterest posts out there that look unappealing or completely whacky. Just a single view of such images is enough to ruin your brand identity. So, don't use too many colors, focal points, or elements.
Ignoring the correct size
Not choosing the correct Pinterest photo size may cause your elements to get chopped off. Always choose the right size for a profile, cover, and your posts.
Where can you find the best images for your Pinterest post?
Some of the best Pinterest images are designed from the graphics sourced from sites like Buffer and Drip. Most of the people use these platforms, but there is no dearth of marketers, who prefer using original images instead.
Whichever way you choose, there is no restriction on creativity. For free stock photos, you can also use platforms like Unsplash, Pexels, and StockSnap. Besides, you can create your own Pinterest pin, cover, or profile image using a DIY tool.
Audiences go to Pinterest to find as well as share images across varieties of topics such as fashion, food, design, and events. This platform is ideal to create a buzz for your business and keep the audience visually hooked. Picking the right Pinterest image size helps you to do that and fire up your marketing efforts.
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